B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- share looking for online reviews for US households earning over $100K (2025)
83% of surveyed US households earning over $100K look for online reviews and trust indicators before deciding on an advisor.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wealthtender
Primary
Tier B
https://www.aryzedesign.com/blog/conversion-optimized-marketing-funnels-for-financial-advisors ↗
Source Article
Build a Financial Advisor Marketing Funnel That Converts
Original Research
Wealthtender
· Original study ↗
Methodology
Wealthtender survey of 500 U.S. households earning over $100K
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US households earning over $100K: 83% share looking for online reviews. Source: Wealthtender (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-reviews-83
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<blockquote cite="https://lighthousedata.io/data/online-reviews-83" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share looking for online reviews for US households earning over $100K<br><small>Source: Wealthtender (2025) · <a href="https://lighthousedata.io/data/online-reviews-83" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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