B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13.4%
13.4% -- customer loyalty uplift from pre purchase online research for consumers who researched online before purchase (2021)
Consumers who conducted research online before making a purchase had 13.4% higher levels of customer loyalty compared to those who did not.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
13.4%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Singapore Management University
Primary
Tier B
https://martechasia.net/perspectives/a-blend-of-empathy-and-tech-will-future-proof-customer-support/ ↗
Source Article
Empathy and tech will future-proof customer support team | MartechAsia
Take good care of your customer support teams and they will take great care of your customers.
Profound changes in the human experience are influencing how consumers engage with brands and what they expect from these interactions. Consultancy firm Accenture has noted that human responses to the pand…
Original Research
Singapore Management University
· Original study ↗
Methodology
Singapore Management University report on customer satisfaction figures
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers who researched online before purchase: 13.4% customer loyalty uplift from pre purchase online research. Source: Singapore Management University (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-research-customer-loyalty-13-4
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-research-customer-loyalty-13-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.4%</strong> -- customer loyalty uplift from pre purchase online research for consumers who researched online before purchase<br><small>Source: Singapore Management University (2021) · <a href="https://lighthousedata.io/data/online-research-customer-loyalty-13-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.