B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- share of online purchase motivation for US online shoppers (2026)
Lighthouse Research Team
Last verified:
·
How we verify data →
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The Future of the DTC Market with Emmett Shine - Ep 01
Lucas and Jackson sit down with Emmett Shine, co-founder of Pattern Brands and legendary creative behind Gin Lane. Emmett shares how he helped build iconic DTC brands like Harry’s, Hims, and Warby Parker, and reflects on the evolution of the DTC model, the future of consumer brands, and the shifting…
Methodology
Cited by podcast guest referencing consumer research on why people shop online; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online shoppers: 60% share of online purchase motivation. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-purchase-delivery-reason-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-purchase-delivery-reason-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of online purchase motivation for US online shoppers<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/online-purchase-delivery-reason-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.