B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.2%
0.2% -- online marketing response rate for Online marketing campaigns (2007)
Online marketing campaigns achieved an approximate response rate of 0.2% in 2007.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.2%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DM News
Primary
Tier C
https://rrwdatabasemarketing.blogspot.com/search/label/Direct Marketing Strategy ↗
Source Article
RRW Consulting's Direct Marketing Blog
Friday, June 13, 2008
Great Links!
Welcome to this week's edition of the Friday Blog Log! Here are our fav's of the week:
Our first link is one from BtoBOnline regarding Green Marketing. You may recall our earlier post from this week on the same topic. There we discussed how important it is to pract…
Original Research
DM News
· Original study ↗
Methodology
Quoted verbatim from Crystal King of iAnywhere in a DM News article, as cited by the blog post; 'currently' refers to 2007.
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Online marketing campaigns: 0.2% online marketing response rate. Source: DM News (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-marketing-response-rate-2007
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-marketing-response-rate-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.2%</strong> -- online marketing response rate for Online marketing campaigns<br><small>Source: DM News (2007) · <a href="https://lighthousedata.io/data/online-marketing-response-rate-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.