B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- share of marketing budget spent online for firms (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
armworldwide.com
Primary
Tier C
https://armworldwide.com/cmos-what-percentage-of-marketing-budget-are-you-spending-on-content-creati… ↗
Source Article
What Should be your Budget for Content Marketing
Original Research
armworldwide.com
· Original study ↗
Methodology
Forrester Research report cited; projected to grow to 35% by 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
firms: 30% share of marketing budget spent online. Source: armworldwide.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-marketing-budget-30-to-35pct
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<blockquote cite="https://lighthousedata.io/data/online-marketing-budget-30-to-35pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of marketing budget spent online for firms<br><small>Source: armworldwide.com (2026) · <a href="https://lighthousedata.io/data/online-marketing-budget-30-to-35pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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