B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14.7%
14.7% -- online holiday shopping growth rate for US e-commerce sector (2017)
Online holiday shopping grew 14.7% year-over-year in 2017 according to Adobe Digital Insights.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.7%
Unit
Percentage
Data Vintage
2017
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Digital Insights
Primary
Tier C
https://www.experienceunbound.com/blog/holiday-ecommerce-predictions-2018 ↗
Source Article
Bridgeline
3 Holiday eCommerce Predictions for 2018
3 Holiday eCommerce Predictions for 2018
Winter is coming, and with it comes the impending rush to get all your holiday shopping done on time and for less money than you did in previous years. With that in mind, B2C eCommerce businesses need to be on top of t…
Original Research
Adobe Digital Insights
· Original study ↗
Methodology
Cited from Adobe Digital Insights recap report
Methodology documented
Segmentation
IndustryeCommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US e-commerce sector: 14.7% online holiday shopping growth rate. Source: Adobe Digital Insights (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-holiday-shopping-growth-2017
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<blockquote cite="https://lighthousedata.io/data/online-holiday-shopping-growth-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.7%</strong> -- online holiday shopping growth rate for US e-commerce sector<br><small>Source: Adobe Digital Insights (2017) · <a href="https://lighthousedata.io/data/online-holiday-shopping-growth-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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