B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- household growth rate for US households buying groceries online (2021-09)
The number of US households buying groceries online in September 2021 represented a 16% increase since August 2020.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2021-09
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brick Meets Click
Primary
Tier B
https://northfork.ai/blog/half-of-us-households-now-buy-groceries-online ↗
Source Article
Half of US households now buy groceries online
Erik Wallin
The latest Brick Meets Click survey reveals that 64.1 million US households bought groceries online in September 2021. That equates to every other household in the country - a 16% increase since August 2020.
The new normal
"Online grocery shopping is here to stay," observes Northfork Co-…
Original Research
Brick Meets Click
· Original study ↗
Methodology
Brick Meets Click survey, year-over-year comparison cited by Northfork
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US households buying groceries online: 16% household growth rate. Source: Brick Meets Click (2021-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-grocery-households-growth-16pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-grocery-households-growth-16pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- household growth rate for US households buying groceries online<br><small>Source: Brick Meets Click (2021-09) · <a href="https://lighthousedata.io/data/online-grocery-households-growth-16pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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