B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13.5%
13.5% -- online grocery share of total sales forecast for online grocery sales (2025)
Pre-Covid-19 forecasts from 2019 by Incisiv and Winsight Grocery Business estimated online grocery sales would reach 13.5% of total sales in 2025.
- Pre-Covid-19 forecast made in 2019
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13.5%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Incisiv and Winsight Grocery Business
Primary
Tier C
https://www.datafeedwatch.dk/blog/dagligvarebranchen-og-e-handel ↗
Source Article
Dagligvarebranchen og e-handel: Udnyt mulighederne og tjen penge på en ny måde
Anna Hanarz
Oversigt
Ifølge IGD, så vil markedsandelen af online detailhandlere stige fra 6.2 % til 8.9 % i 2022.
Men det stopper ikke her. For omkring 90 % af alle de personer, der har shoppet online under pandemien forventer at blive ved med at shoppe online, og det estimeres at e-handel af daglig…
Original Research
Incisiv and Winsight Grocery Business
· Original study ↗
Methodology
Pre-Covid-19 forecast from 2019 by Incisiv and Winsight Grocery Business
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online grocery sales: 13.5% online grocery share of total sales forecast. Source: Incisiv and Winsight Grocery Business (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-grocery-forecast-2019-13-5
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-grocery-forecast-2019-13-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.5%</strong> -- online grocery share of total sales forecast for online grocery sales<br><small>Source: Incisiv and Winsight Grocery Business (2025) · <a href="https://lighthousedata.io/data/online-grocery-forecast-2019-13-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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