B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23%
23% -- share of grocery shoppers considering new brands online for US online grocery shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GlobalData
Primary
Tier C
https://www.basketful.co/blog/industry-perspective/the-add-to-cart-top-5-part-1/ ↗
Source Article
The Add to Cart Top 5: Part I
Original Research
GlobalData
· Original study ↗
Methodology
Consumer research by GlobalData, cited by Basketful
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online grocery shoppers: 23% share of grocery shoppers considering new brands online. Source: GlobalData (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-grocery-brand-consideration-23pct
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<blockquote cite="https://lighthousedata.io/data/online-grocery-brand-consideration-23pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of grocery shoppers considering new brands online for US online grocery shoppers<br><small>Source: GlobalData (2026) · <a href="https://lighthousedata.io/data/online-grocery-brand-consideration-23pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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