B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- share of online experiences starting with search engine for online consumers (2021)
93% of online experiences start with a search engine.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2021
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
americas.hsmai.org
Primary
Tier C
https://americas.hsmai.org/insight/optimizing-your-website-and-attracting-more-customers/ ↗
Source Article
Optimizing Your Website and Attracting More Customers
Original Research
americas.hsmai.org
· Original study ↗
Methodology
Cited statistic in HSMAI advisory article; original study not named
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
online consumers: 93% share of online experiences starting with search engine. Source: americas.hsmai.org (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-experiences-start-search-engine
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-experiences-start-search-engine" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of online experiences starting with search engine for online consumers<br><small>Source: americas.hsmai.org (2021) · <a href="https://lighthousedata.io/data/online-experiences-start-search-engine" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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