B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of online content ai generated for online content (2025)
According to Europol, 90% of online content could be AI-generated by 2025.
- This figure is a projection/estimate ('could be AI-generated')
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Europol
Primary
Tier C
https://barbararozgonyi.com/blog/brandsmart-2024-gsnn/ ↗
Source Article
BrandSmart 2024: Marketing The Future of Brand Experiences – Growing Social Now News
Fresh from visiting the future of marketing at AMA Chicago’s BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as …
Original Research
Europol
· Original study ↗
Methodology
Europol projection cited at BrandSmart 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online content: 90% share of online content ai generated. Source: Europol (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-content-ai-generated-2025-europol
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<blockquote cite="https://lighthousedata.io/data/online-content-ai-generated-2025-europol" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of online content ai generated for online content<br><small>Source: Europol (2025) · <a href="https://lighthousedata.io/data/online-content-ai-generated-2025-europol" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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