B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- share of online consumers using social media for product research for online consumers (2022)
74 percent of online consumers use social media platforms to investigate products and services.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
techoclock.com
Primary
Tier C
https://techoclock.com/social-media-marketing-strategy/ ↗
Source Article
We all know how important it is to get people to engage with your content. Because you will never succeed in social media marketing if your content is never seen by the billions of people that use social media daily.
You’re also not going to win if you’re using social media marketing and your custom…
Original Research
techoclock.com
· Original study ↗
Methodology
Secondary citation in agency blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 74% share of online consumers using social media for product research. Source: techoclock.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-consumers-social-media-product-research
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-consumers-social-media-product-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of online consumers using social media for product research for online consumers<br><small>Source: techoclock.com (2022) · <a href="https://lighthousedata.io/data/online-consumers-social-media-product-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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