B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- consumer frustration rate with irrelevant content for online consumers (2026)
74% of online consumers get frustrated when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO.com
Primary
Tier C
https://bespokedigital.agency/blog/digital-marketing/stay-ahead-of-the-competition-with-digital-mark… ↗
Source Article
Stay ahead of the competition with digital marketing
Original Research
CMO.com
· Original study ↗
Methodology
Agency blog citing CMO.com; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 74% consumer frustration rate with irrelevant content. Source: CMO.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-consumers-frustrated-irrelevant-content
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<blockquote cite="https://lighthousedata.io/data/online-consumers-frustrated-irrelevant-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- consumer frustration rate with irrelevant content for online consumers<br><small>Source: CMO.com (2026) · <a href="https://lighthousedata.io/data/online-consumers-frustrated-irrelevant-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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