B Evidence Grade B Graded under review Safe to Cite Dated

50%

50% -- online order return rate for online apparel commerce (2019)

2019

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Lighthouse Research Team
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Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2019
Entity
online apparel commerce
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source Article
Interview with Vicky Zadeh CEO of...
0:00 26:04 In this interview I spoke with Vicky Zadeh CEO of RakutenFitsMe which helps e-commerce retailers offer Fit and Size information to their shoppers. Returns cost UK retailers 20 Billion Euros a year, and why are returns so high (up to 50%) in online commerce? In apparen retail a major reaso…

Upper-bound figure cited in podcast interview; wrong fit cited as major driver

Methodology documented
IndustryRetail Channelecommerce
Plain Text
online apparel commerce: 50% online order return rate. Source: (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-commerce-return-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-commerce-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- online order return rate for online apparel commerce<br><small>Source:  (2019) · <a href="https://lighthousedata.io/data/online-commerce-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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