B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
76%
76% -- share of buyers willing to start social media conversation for Online buyers (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webtechspark.com
Primary
Tier C
https://webtechspark.com/social-selling-how-to-execute-like-a-pro/ ↗
Source Article
Step by Step Guide to Social Selling
With more than 3.6 billion active users on social media worldwide, social selling is the new sales model (sales 2.0) and one of the best ways to sell products or services online. Social media has provided both marketers and brands with a place to reach, connect, and engage with their customers.
It i…
Original Research
webtechspark.com
· Original study ↗
Methodology
Survey-based claim cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online buyers: 76% share of buyers willing to start social media conversation. Source: webtechspark.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-buyers-social-conversation-76pct
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<blockquote cite="https://lighthousedata.io/data/online-buyers-social-conversation-76pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of buyers willing to start social media conversation for Online buyers<br><small>Source: webtechspark.com (2021) · <a href="https://lighthousedata.io/data/online-buyers-social-conversation-76pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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