B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- share more likely to purchase additional services for online banking customers (2008)
31 percent of online banking customers are more likely to purchase additional services from their banking institution.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ssamaha.com
Primary
Tier C
http://www.ssamaha.com/case-studies/white-papers/building-a-successful-virtual-credit-union-branch ↗
Source Article
Samaha Associates
Original Research
ssamaha.com
· Original study ↗
Methodology
Recent report cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online banking customers: 31% share more likely to purchase additional services. Source: ssamaha.com (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-banking-cross-sell-likelihood
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<blockquote cite="https://lighthousedata.io/data/online-banking-cross-sell-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share more likely to purchase additional services for online banking customers<br><small>Source: ssamaha.com (2008) · <a href="https://lighthousedata.io/data/online-banking-cross-sell-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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