B
Evidence Grade B
Graded
under review
Safe to Cite
Current
74%
74% -- share of online adults using social networking sites for online adults (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://bizibl.com/marketing/download/all-you-need-know-about-trust-omni-channel-world ↗
Source Article
All You Need To Know About Trust in the Omni
Original Research
Pew Research Center
· Original study ↗
Methodology
Attributed to Pew Research; original survey date not specified in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online adults: 74% share of online adults using social networking sites. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-adults-use-social-networking-sites
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<blockquote cite="https://lighthousedata.io/data/online-adults-use-social-networking-sites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of online adults using social networking sites for online adults<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/online-adults-use-social-networking-sites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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