B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- values driven purchase behavior for US online adults (2018)
52% of all U.S. online adults actively consider company values when making a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://forwardinfluence.com/social-media-marketing-influencer-marketing-by-generation/ ↗
Source Article
Social Media Marketing and Influencer Marketing by Generation
Social Media Marketing by Generation: An Influencer Marketing How-To
Have you thought about how Gen Z marketing differs from Baby Boomer marketing and Millennial marketing? With tailored approaches resonating with different generations, getting your Influencer Marketing messages right is more import…
Original Research
Forrester
· Original study ↗
Methodology
Cited from Forbes/Forrester
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online adults: 52% values driven purchase behavior. Source: Forrester (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-adults-company-values-52
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-adults-company-values-52" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- values driven purchase behavior for US online adults<br><small>Source: Forrester (2018) · <a href="https://lighthousedata.io/data/online-adults-company-values-52" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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