B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
25%
25% -- one time buyer share of customer base for healthy companies (2025)
In a healthy company, one-time buyers make up less than 25% of the total customer population.
- Stated as 'less than 25%, often way less'
- Based on observational analysis of companies by Loyalty Builders
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Loyalty Builders
Primary
Tier B
https://www.loyaltybuilders.com/blog/acquisition-doesnt-end-with-the-sale/ ↗
Source Article
Acquisition doesn't end with the sale - Loyalty Builders
Acquisition doesn’t end with the sale
Back in the day when my second company Channel Computing sold packaged software, we knew that someone wasn’t a customer just because he or she bought our product. Not until they opened the box, installed the software, and used it regularly did we feel they were …
Original Research
Loyalty Builders
· Original study ↗
Methodology
Based on Loyalty Builders' analysis of many companies; no formal methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
healthy companies: 25% one time buyer share of customer base. Source: Loyalty Builders (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/one-time-buyers-healthy-company-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/one-time-buyers-healthy-company-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- one time buyer share of customer base for healthy companies<br><small>Source: Loyalty Builders (2025) · <a href="https://lighthousedata.io/data/one-time-buyers-healthy-company-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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