B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- one time buyer rate for ecommerce customers (2021)
74% of ecommerce customers are one-time buyers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HiFlyer Digital
Primary
Tier C
https://www.hiflyerdigital.com/ecommerce-strategy/reason-5-cheaper-to-retain-than-gain/ ↗
Source Article
Ecommerce Strategy: Reason #5: Cheaper to Retain than Gain - Award-Winning Email, SMS & Retention Marketing Agency for Retailers & DTC
This ecommerce strategy article is an excerpt from our new book, The Ultimate Ecommerce Email & SMS Playbook. We’re diving into our ecommerce strategy chapter focused on the 7 Reasons Why Ecommerce Customers Leave Your Brand.
Piggybacking on the rise of acquisition costs, investing in a customer ret…
Original Research
HiFlyer Digital
· Original study ↗
Methodology
Agency blog citing unnamed research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce customers: 74% one time buyer rate. Source: HiFlyer Digital (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/one-time-buyers-74pct
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<blockquote cite="https://lighthousedata.io/data/one-time-buyers-74pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- one time buyer rate for ecommerce customers<br><small>Source: HiFlyer Digital (2021) · <a href="https://lighthousedata.io/data/one-time-buyers-74pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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