B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- one time customer rate for ecommerce brands (2023)
74% of customers acquired by ecommerce brands buy once and never make another purchase.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hiflyerdigital.com
Primary
Tier C
https://www.hiflyerdigital.com/past-webinars/post-purchase-ecommerce-playbook-how-to-never-lose-a-cu… ↗
Source Article
Post-Purchase Ecommerce Playbook: How to Never Lose a Customer Again! - Award-Winning Email, SMS & Retention Marketing Agency for Retailers & DTC
Webinar: Post-Purchase Ecommerce Playbook: How to Never Lose a Customer Again!
With a projected record of $38B being spent by ecommerce brands on paid media in 2023, the importance of acquiring new customers couldn’t be higher.
Here’s the bad news: 74% of customers acquired are are one and done – th…
Original Research
hiflyerdigital.com
· Original study ↗
Methodology
Retention benchmark cited in webinar promotional copy; original source not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce brands: 74% one time customer rate. Source: hiflyerdigital.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/one-time-buyer-rate-74pct
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<blockquote cite="https://lighthousedata.io/data/one-time-buyer-rate-74pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- one time customer rate for ecommerce brands<br><small>Source: hiflyerdigital.com (2023) · <a href="https://lighthousedata.io/data/one-time-buyer-rate-74pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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