B
Evidence Grade B
Graded
under review
Safe to Cite
Current
11%
11% -- page view loss rate for websites with 1-second page load delay (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
atlasleads.io
Primary
Tier C
https://atlasleads.io/resources/blog/boost-your-business-the-need-for-speed-in-wordpress ↗
Source Article
Boost Your Business: The Need for Speed in WordPress
Original Research
atlasleads.io
· Original study ↗
Methodology
Cited as 'studies show' without named source; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
websites with 1-second page load delay: 11% page view loss rate. Source: atlasleads.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/one-second-delay-page-view-loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/one-second-delay-page-view-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- page view loss rate for websites with 1-second page load delay<br><small>Source: atlasleads.io (2026) · <a href="https://lighthousedata.io/data/one-second-delay-page-view-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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