B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
7%
7% -- conversion rate decline per second of load delay for Ecommerce websites (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eastsideco.com
Primary
Tier C
https://eastsideco.com/blog/creating-user-journeys-your-ecommerce-store ↗
Source Article
Site Speed And The Customer Journey | Eastside Co
How does site speed directly impact the customer journey on your Shopify store?
Site speed is not a new metric, and online users have long made instant decisions on whether to buy from your store based on speed alone. Your website is your online storefront and shoppers expect their experience to be …
Original Research
eastsideco.com
· Original study ↗
Methodology
Article states even a one-second difference in load time can result in a 7% decline in conversions; original study not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce websites: 7% conversion rate decline per second of load delay. Source: eastsideco.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/one-second-delay-conversion-decline-7
HTML Embed
<blockquote cite="https://lighthousedata.io/data/one-second-delay-conversion-decline-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion rate decline per second of load delay for Ecommerce websites<br><small>Source: eastsideco.com (2021) · <a href="https://lighthousedata.io/data/one-second-delay-conversion-decline-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.