B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11%
11% -- page view drop rate for eCommerce sites during traffic spikes (2025)
A one-second delay during a traffic spike causes an 11% drop in page views.
- Attributed to research from Actindo without original study methodology or date details
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Actindo
Primary
Tier C
https://www.novacloud.io/blog/black-friday-cloud-scaling-strategies ↗
Source Article
Top 10 Black Friday Cloud Scaling Strategies for eCommerce Reliability
10 Cloud Scaling Strategies Every eCommerce Leader Needs Before Black Friday
December 11, 2025
Executive Summary
- Black Friday traffic surges expose weaknesses in cloud scalability, response time, and architecture design.
- Reliable cloud infrastructure depends on predictive scaling, automation, an…
Original Research
Actindo
· Original study ↗
Methodology
Research cited from Actindo on one-second delay during traffic spikes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce sites during traffic spikes: 11% page view drop rate. Source: Actindo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/one-second-delay-11-percent-pageview-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/one-second-delay-11-percent-pageview-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- page view drop rate for eCommerce sites during traffic spikes<br><small>Source: Actindo (2025) · <a href="https://lighthousedata.io/data/one-second-delay-11-percent-pageview-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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