B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$2
$2 -- one off email revenue per recipient for One-off (non-automated) email campaigns (2026)
One-off email campaigns generate $1.94 in revenue per recipient.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ascendlymarketing.com
Primary
Tier C
https://ascendlymarketing.com/marketing-automation-for-b-2-b/ ↗
Source Article
A Practical Guide to Marketing Automation for B2B
Original Research
ascendlymarketing.com
· Original study ↗
Methodology
Baseline revenue per recipient for one-off emails, compared against $16.96 for top 10% of automated email campaigns; original study not identified in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
One-off (non-automated) email campaigns: $2 one off email revenue per recipient. Source: ascendlymarketing.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/one-off-email-revenue-per-recipient
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<blockquote cite="https://lighthousedata.io/data/one-off-email-revenue-per-recipient" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- one off email revenue per recipient for One-off (non-automated) email campaigns<br><small>Source: ascendlymarketing.com (2026) · <a href="https://lighthousedata.io/data/one-off-email-revenue-per-recipient" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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