B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- return on investment for SaaS user onboarding (2020)
Dedicating time to nailing your onboarding flow yields a 74% better return on investment compared to time spent on retention or acquisition.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppCues
Primary
Tier C
https://blog.fullstory.com/5-tips-for-improving-user-onboarding-with-fullstory-session-replay/ ↗
Source Article
5 Tips for Improving User Onboarding with Session Replay
Onboarding. The first thing potential customers see, and the most important part of your product. Don’t believe us? We’ve got evidence.
AppCues spent over 120 hours digging through stats, case studies and onboarding flows to show how critical onboarding is to building lifetime customers and building…
Original Research
AppCues
· Original study ↗
Methodology
AppCues research compiling stats, case studies and onboarding flows over 120 hours; cited by FullStory blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS user onboarding: 74% return on investment. Source: AppCues (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/onboarding-roi-74-percent
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<blockquote cite="https://lighthousedata.io/data/onboarding-roi-74-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- return on investment for SaaS user onboarding<br><small>Source: AppCues (2020) · <a href="https://lighthousedata.io/data/onboarding-roi-74-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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