B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- onboarding customer loss rate for B2B onboarding flows (Bulldozer client example) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bulldozer Collective
Primary
Tier B
https://www.bulldozer-collective.com/articles/churn-b2b ↗
Source Article
How to Reduce B2B Churn by 30% with the Forecast Diagnostic
Across 200+ growth audits at Bulldozer since 2022, one pattern comes up in 7 out of 10 cases: the company is pouring budget into acquisition when the real problem is retention.
The classic CMO reflex under pressure is to increase paid spend to compensate for customer losses. More leads come in — but…
Original Research
Bulldozer Collective
· Original study ↗
Methodology
Illustrative client example of onboarding failure.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B onboarding flows (Bulldozer client example): 20% onboarding customer loss rate. Source: Bulldozer Collective (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/onboarding-loss-20-percent
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<blockquote cite="https://lighthousedata.io/data/onboarding-loss-20-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- onboarding customer loss rate for B2B onboarding flows (Bulldozer client example)<br><small>Source: Bulldozer Collective (2025) · <a href="https://lighthousedata.io/data/onboarding-loss-20-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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