B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- repeat purchase rate lift onboarding email for ecommerce stores (post-purchase onboarding email) (2025)
A single onboarding email during Phase 5 (Acclimate) can lift repeat purchase rates by 15-25%.
- Lower bound of a reported 15-25% lift range
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WebMedic
Primary
Tier C
https://webmedic.com/customer-lifetime-value-first-100-days ↗
Source Article
Customer Lifetime Value: First 100 Days | WebMedic
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Quick Answer: Why do the first 100 days matter for…
Original Research
WebMedic
· Original study ↗
Methodology
Range 15-25% reported; midpoint (20%) extracted. WebMedic claim that a single onboarding email during the 'Acclimate' phase can lift repeat purchase rates; no methodology or data source provided. Article publication date not stated; fallback year used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce stores (post-purchase onboarding email): 15% repeat purchase rate lift onboarding email. Source: WebMedic (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/onboarding-email-repeat-purchase-lift
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<blockquote cite="https://lighthousedata.io/data/onboarding-email-repeat-purchase-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- repeat purchase rate lift onboarding email for ecommerce stores (post-purchase onboarding email)<br><small>Source: WebMedic (2025) · <a href="https://lighthousedata.io/data/onboarding-email-repeat-purchase-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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