B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- viewer engagement increase for webinar attendees (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ON24
Primary
Tier C
https://leadsbabyleads.com/the-benefits-of-webinars-for-small-business-marketing ↗
Source Article
6 Benefits of Webinars for Small Business Marketing | LeadsBabyLeads
What You Need to Know About Webinars for Small Business Marketing
Webinars have emerged as a powerful tool for small businesses looking to enhance their marketing strategies. They offer a unique blend of engagement, education, and lead generation that traditional marketing methods often lack. Here’s…
Original Research
ON24
· Original study ↗
Methodology
ON24 study on interactive webinar elements; cited secondhand
Methodology documented
Segmentation
IndustryB2B
Company SizeSMB
RoleAll marketers
Channelevents
Cite this stat
Plain Text
webinar attendees: 80% viewer engagement increase. Source: ON24 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/on24-interactive-webinar-engagement-80
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<blockquote cite="https://lighthousedata.io/data/on24-interactive-webinar-engagement-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- viewer engagement increase for webinar attendees<br><small>Source: ON24 (2026) · <a href="https://lighthousedata.io/data/on24-interactive-webinar-engagement-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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