B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
10%
10% -- viewer engagement increase for TV advertising audiences (CNN CASE study) (2009)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CNN
Primary
Tier B
http://www.freshtraffic.ca/category/uncategorized/page/4/ ↗
Source Article
Uncategorized
Original Research
CNN
· Original study ↗
Methodology
CNN Cross-platform Advertising Study (CASE) using online survey, biometric 'smart vest' monitoring and eye-tracking during TV screening
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV advertising audiences (CNN CASE study): 10% viewer engagement increase. Source: CNN (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cnn-case-ad-break-engagement-10pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cnn-case-ad-break-engagement-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- viewer engagement increase for TV advertising audiences (CNN CASE study)<br><small>Source: CNN (2009) · <a href="https://lighthousedata.io/data/cnn-case-ad-break-engagement-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.