B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
583,000
583,000 -- impressions for On (Zalando launch campaign) (2025)
The influencer collaboration for On's launch campaign on Zalando generated 583k impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
583,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zalando (ZMS)
Primary
Tier A
https://partner.zalando.com/services/marketing/case-studies/on ↗
Source Article
Energy to dream with On
Energy to dream with On
Launching a new sportswear brand on Zalando
Launching a new sportswear brand on Zalando
On, the innovative running brand, set out to make a splash as a new addition to Zalando with an unforgettable launch campaign. Our goal was ambitious: to seamlessly integrate On into the Z…
Original Research
Zalando (ZMS)
· Original study ↗
Methodology
Zalando Marketing Services case study campaign impressions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
On (Zalando launch campaign): 583,000 impressions. Source: Zalando (ZMS) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/on-zalando-campaign-impressions
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<blockquote cite="https://lighthousedata.io/data/on-zalando-campaign-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>583,000</strong> -- impressions for On (Zalando launch campaign)<br><small>Source: Zalando (ZMS) (2025) · <a href="https://lighthousedata.io/data/on-zalando-campaign-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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