C Evidence Grade C Graded accuracy verified by the review judge Use with Hedging Current

7%

7% -- conversion rate decrease per second for eCommerce websites (2026)

2026  · Opensend

A one-second delay in page response time can reduce conversion rates by 7%.

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Attribution: Opensend View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
eCommerce websites
C
Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

51/100 confidence
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Opensend Primary Tier A
https://www.opensend.com/post/on-site-search-conversion-rate-statistics-ecommerce ↗
Confidence: 72/100 Vintage: 2026 Channel: Common Crawl
Source Article
13 On-Site Search Conversion Rate Statistics For eCommerce Stores | Opensend
13 On-Site Search Conversion Rate Statistics For eCommerce Stores On-site search functionality is a critical yet often overlooked element of eCommerce success. When shoppers use your site's search bar, they're actively looking for specific products, making them more likely to buy than those who simp…
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Original Research
Opensend · Original study ↗

For every 1 second delay in page response time

Methodology documented
Industrymarketing
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
eCommerce websites: 7% conversion rate decrease per second. Source: Opensend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/on-site-search-conversion-rate-statistics-ecommerce-12
HTML Embed
<blockquote cite="https://lighthousedata.io/data/on-site-search-conversion-rate-statistics-ecommerce-12" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion rate decrease per second for eCommerce websites<br><small>Source: Opensend (2026) · <a href="https://lighthousedata.io/data/on-site-search-conversion-rate-statistics-ecommerce-12" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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