B
Evidence Grade B
Graded
under review
Safe to Cite
Current
42%
42% -- ai adoption marketing for Marketing Teams (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
SAP
Primary
Tier A
https://emarsys.com/omr-ondemand/ ↗
Source Article
OMR 2026 OnDemand
OMR 2026
Find out how digital leaders and global brands
are shaping the future of customer engagement.
Available now on demand!
Stream OMR’s Best Customer Engagement Sessions
Personalization without Limits: The AI Marketing Shift
Jessica (SAP CX CMO) explains how AI can close the “Engagement Divide,…
Original Research
SAP
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing Teams: 42% ai adoption marketing. Source: SAP (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omr2026-ai-marketing-shift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/omr2026-ai-marketing-shift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- ai adoption marketing for Marketing Teams<br><small>Source: SAP (2026) · <a href="https://lighthousedata.io/data/omr2026-ai-marketing-shift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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