B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
57%
57% -- shoppers using genai for product research share for US shoppers (2026)
57% of US shoppers use generative AI for product research.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,224
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omnisend
Primary
Tier C
https://www.amicited.com/da/blog/what-is-amicited-ai-search-visibility-blueprint/ ↗
Source Article
Hvad er AmICited? Blåplan til AI-søgesynlighed
Original Research
Omnisend
· Original study ↗
Methodology
Omnisend survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US shoppers: 57% shoppers using genai for product research share. Source: Omnisend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnisend-genai-product-research
HTML Embed
<blockquote cite="https://lighthousedata.io/data/omnisend-genai-product-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- shoppers using genai for product research share for US shoppers<br><small>Source: Omnisend (2026) · <a href="https://lighthousedata.io/data/omnisend-genai-product-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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