B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- incremental store visits lift for Omnichannel retail strategies (2022)
Omnichannel strategies drive 80% more incremental store visits according to data gathered by Google.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://www.asendia.com/asendia-insights/10-e-commerce-trends-you-need-to-know-in-2022 ↗
Source Article
It has been another year of interesting development and growth for the e-commerce industry. We've seen acquisitions, advances in technology, adaptions around the Covid-19 pandemic, and new trends led by consumer demand. With so much happening, it can be difficult to predict what could be next for th…
Original Research
Google
· Original study ↗
Methodology
Data gathered by Google
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Omnichannel retail strategies: 80% incremental store visits lift. Source: Google (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel-store-visits-80
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<blockquote cite="https://lighthousedata.io/data/omnichannel-store-visits-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- incremental store visits lift for Omnichannel retail strategies<br><small>Source: Google (2022) · <a href="https://lighthousedata.io/data/omnichannel-store-visits-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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