B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
84%
84% -- share of customers preferring integrated offline online channels for retail shoppers (2026)
84% of customers find it better when retailers integrate their offline and online channels.
- Unattributed statistic in a blog article
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alwaysopencommerce.com
Primary
Tier C
https://alwaysopencommerce.com/physical-store-vs-e-commerce-store-which-is-really-better/ ↗
Source Article
Physical Store VS E-Commerce Store: Which Is Really Better?
Original Research
alwaysopencommerce.com
· Original study ↗
Methodology
Unattributed statistic cited in blog article; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail shoppers: 84% share of customers preferring integrated offline online channels. Source: alwaysopencommerce.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel-integration-preference-84pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/omnichannel-integration-preference-84pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of customers preferring integrated offline online channels for retail shoppers<br><small>Source: alwaysopencommerce.com (2026) · <a href="https://lighthousedata.io/data/omnichannel-integration-preference-84pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.