B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- customer loyalty increase rate for Companies with omnichannel-centered strategy (2023)
Companies that place omnichannel at the center of their strategy record a 24% increase in customer loyalty over a 12-month period.
- Measured over a 12-month period via customer retention rate and purchase frequency
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Lighthouse Research Team
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://iberia.viseo.com/noticias-y-eventos/estrategia-omnicanal-como-conectar-eficazmente-todos-sus… ↗
Source Article
Estrategia omnicanal: ¿cómo conectar eficazmente todos sus canales? - VISEO Iberia
Customer Experience
Retail y distribución
Desde 2020, las expectativas de los consumidores nunca han sido tan altas. Quieren una experiencia de compra sin fisuras, sea cual sea el canal que elijan. Pero, ¿qué es una estrategia omnicanal? ¿Cómo puede aplicarse? ¿Cuáles son los retos y las ventajas? D…
Original Research
Forrester
· Original study ↗
Methodology
Increase in customer loyalty over a 12-month period, measured by retention rate and purchase frequency; attributed to Forrester study 'How Customer Experience Drives Business Growth' (2023) as cited by VISEO Iberia.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies with omnichannel-centered strategy: 24% customer loyalty increase rate. Source: Forrester (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel-customer-loyalty-increase-24pct
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<blockquote cite="https://lighthousedata.io/data/omnichannel-customer-loyalty-increase-24pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- customer loyalty increase rate for Companies with omnichannel-centered strategy<br><small>Source: Forrester (2023) · <a href="https://lighthousedata.io/data/omnichannel-customer-loyalty-increase-24pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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