B
Evidence Grade B
Graded
under review
Safe to Cite
Current
41%
41% -- share of consumers using multiple purchase channels for global consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zebra Technologies
Primary
Tier B
https://ascenterp.com/what-makes-an-efficient-returns-management-system/ ↗
Source Article
What Makes an Efficient Returns Management System?
Original Research
Zebra Technologies
· Original study ↗
Methodology
Zebra Technologies Future of Fulfillment Vision Study
Methodology documented
Segmentation
Industryecommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
global consumers: 41% share of consumers using multiple purchase channels. Source: Zebra Technologies (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel-consumers-41pct
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<blockquote cite="https://lighthousedata.io/data/omnichannel-consumers-41pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of consumers using multiple purchase channels for global consumers<br><small>Source: Zebra Technologies (2026) · <a href="https://lighthousedata.io/data/omnichannel-consumers-41pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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