B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- bot click share for Newsletter clicks on Omeda email platform (Q1 2025)
71% of all clicks in newsletters on the Omeda email platform in the first three months of 2025 were generated by bots rather than humans.
- Not all email platforms experience this level of bot clicks; some report single-digit rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omeda
Primary
Tier B
https://inboxcollective.com/its-2025-is-it-still-worth-launching-a-newsletter/ ↗
Source Article
It’s 2025. Is It Still Worth Launching a Newsletter?
| These stories are presented by InboxArmy, a full-service email and lifecycle marketing agency. Whenever there’s an email project that’s too complicated for me to take on alone, InboxArmy is the team I turn to for help. They’ve got experts to help you build automations, code email templates, and ev…
Original Research
Omeda
· Original study ↗
Methodology
Omeda platform data cited by Inbox Collective; covers the first three months of 2025. Article notes other platforms report bot click rates only in the single digits.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Newsletter clicks on Omeda email platform: 71% bot click share. Source: Omeda (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omeda-newsletter-bot-click-share-q1-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/omeda-newsletter-bot-click-share-q1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- bot click share for Newsletter clicks on Omeda email platform<br><small>Source: Omeda (Q1 2025) · <a href="https://lighthousedata.io/data/omeda-newsletter-bot-click-share-q1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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