B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35%
35% -- viewership growth rate for Olympic trials traditional TV (2024)
Traditional TV viewership for Olympic trials increased by 35% compared to the previous Olympics.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
redrocadvertising.com
Primary
Tier C
https://www.redrocadvertising.com/insights/2024-olympics-special-pixels-points-08/ ↗
Source Article
2024 Olympics Special | Pixels + Points 08
2024 Olympics Special | Pixels + Points 08
In episode 08 of Pixels + Points, Matt and Susie are joined by special guest Heather Lonsdale from KXAN, Austin’s local NBC affiliate, to discuss the Olympics and its media coverage. They focus on Peacock’s significant role in streaming the event, noting in…
Original Research
redrocadvertising.com
· Original study ↗
Methodology
Podcast discussion citing trial viewership data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Olympic trials traditional TV: 35% viewership growth rate. Source: redrocadvertising.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/olympic-trials-tv-viewership-growth-2024
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<blockquote cite="https://lighthousedata.io/data/olympic-trials-tv-viewership-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- viewership growth rate for Olympic trials traditional TV<br><small>Source: redrocadvertising.com (2024) · <a href="https://lighthousedata.io/data/olympic-trials-tv-viewership-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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