B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- retail channel revenue share for Olipop (2025)
Over 90% of Olipop's sales are generated through retail channels.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Darkroom Agency (Social Studies podcast)
Primary
Tier B
https://www.darkroomagency.com/observatory/200m-in-4-years-the-soda-brand-challenging-coke ↗
Source Article
$200M in 4 years: Explore the soda brand challenging Coke with Steven Vigilante - Ep 13
In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement. Steve breaks down how they craft content that's not just about getting noticed—it's about c…
Original Research
Darkroom Agency (Social Studies podcast)
· Original study ↗
Methodology
Company executive statement on channel mix
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Olipop: 90% retail channel revenue share. Source: Darkroom Agency (Social Studies podcast) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/olipop-retail-channel-mix-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/olipop-retail-channel-mix-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- retail channel revenue share for Olipop<br><small>Source: Darkroom Agency (Social Studies podcast) (2025) · <a href="https://lighthousedata.io/data/olipop-retail-channel-mix-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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