B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76.1%
76.1% -- purchase intent post trial for OLIPOP sampled students (2025)
76.1% of college students who received a free sample reported being 'much more likely' to purchase OLIPOP going forward.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76.1%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EvolveZ
Primary
Tier A
https://evolvez.co/case-studies/olipop ↗
Source Article
Beverage
Sampling and social program for one of the fastest-growing prebiotic soda brands in America.
Overview
OLIPOP partnered with EvolveZ to introduce college students to a new kind of soda: one with the nostalgia of the classic brands they grew up on, but with prebiotic fiber and significantly l…
Original Research
EvolveZ
· Original study ↗
Methodology
Company case study attribution data; post-trial survey
Methodology documented
Segmentation
IndustryB2C
Company SizeSMB
RegionUS
Cite this stat
Plain Text
OLIPOP sampled students: 76.1% purchase intent post trial. Source: EvolveZ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/olipop-purchase-intent-76-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/olipop-purchase-intent-76-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.1%</strong> -- purchase intent post trial for OLIPOP sampled students<br><small>Source: EvolveZ (2025) · <a href="https://lighthousedata.io/data/olipop-purchase-intent-76-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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