B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- new or infrequent consumers reached for OLIPOP campus sampling program (2025)
85% of consumers reached through the OLIPOP campus sampling program were new or infrequent consumers.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EvolveZ
Primary
Tier A
https://evolvez.co/case-studies/olipop ↗
Source Article
Beverage
Sampling and social program for one of the fastest-growing prebiotic soda brands in America.
Overview
OLIPOP partnered with EvolveZ to introduce college students to a new kind of soda: one with the nostalgia of the classic brands they grew up on, but with prebiotic fiber and significantly l…
Original Research
EvolveZ
· Original study ↗
Methodology
Company case study attribution data
Methodology documented
Segmentation
IndustryB2C
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
OLIPOP campus sampling program: 85% new or infrequent consumers reached. Source: EvolveZ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/olipop-new-consumers-85
HTML Embed
<blockquote cite="https://lighthousedata.io/data/olipop-new-consumers-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- new or infrequent consumers reached for OLIPOP campus sampling program<br><small>Source: EvolveZ (2025) · <a href="https://lighthousedata.io/data/olipop-new-consumers-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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