B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

42%

42% -- first time trial rate for OLIPOP sampled students (2025)

Name: First Time Trial Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2025 · EvolveZ

42% of sampled students had never tried OLIPOP before the sampling program.

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Attribution: EvolveZ View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

42%

Unit

Percentage

Data Vintage

2025

Entity

OLIPOP sampled students

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

EvolveZ Primary Tier A

https://evolvez.co/case-studies/olipop ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Beverage Sampling and social program for one of the fastest-growing prebiotic soda brands in America. Overview OLIPOP partnered with EvolveZ to introduce college students to a new kind of soda: one with the nostalgia of the classic brands they grew up on, but with prebiotic fiber and significantly l…

Original Research

EvolveZ · Original study ↗

Methodology

Company case study attribution data

Methodology documented

Segmentation

IndustryEducation RegionUS

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Plain Text

OLIPOP sampled students: 42% first time trial rate. Source: EvolveZ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/olipop-first-time-triers-42

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<blockquote cite="https://lighthousedata.io/data/olipop-first-time-triers-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- first time trial rate for OLIPOP sampled students<br><small>Source: EvolveZ (2025) · <a href="https://lighthousedata.io/data/olipop-first-time-triers-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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