B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- paid entertainment subscription rate for older adults aged 75 years plus (2022)
64% of older adults aged 75 years plus have at least one paid entertainment subscription according to the Deloitte Media Consumer Survey 2022.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier A
https://www.shapingconnections.org/post/the-silver-surfers-how-social-media-is-captivating-older-gen… ↗
Source Article
The Silver Surfers: How Social Media is Captivating Older Generations
The Silver Surfers: How Social Media is Captivating Older Generations
Updated: Sep 13
In today's fast-paced digital age, it's no secret that social media has become an ubiquitous part of our lives.
It's the virtual playground where we share our moments, connect with friends and family, and stay upda…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte Media Consumer Survey 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
older adults aged 75 years plus: 64% paid entertainment subscription rate. Source: Deloitte (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/older-australians-75plus-paid-subscription-64
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<blockquote cite="https://lighthousedata.io/data/older-australians-75plus-paid-subscription-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- paid entertainment subscription rate for older adults aged 75 years plus<br><small>Source: Deloitte (2022) · <a href="https://lighthousedata.io/data/older-australians-75plus-paid-subscription-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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