B Evidence Grade B Graded under review Safe to Cite Dated

6,600

6,600 -- new vine followers for Old Navy holiday Vine influencer campaign (2016)

2016  · Hollywood Branded

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Attribution: Hollywood Branded View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
6,600
Unit
Count
Data Vintage
2016
Entity
Old Navy holiday Vine influencer campaign
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Hollywood Branded Primary Tier B
https://blog.hollywoodbranded.com/blog/an-insiders-guide-to-social-media-influencers ↗
Confidence: 28/100 Vintage: 2016 Channel: Deep Crawl
Source Article
An Insider’s Guide to Social Media Influencers
An Insider’s Guide to Social Media Influencers Quick Answer Hollywood Branded provides an insider's guide for brand marketers to social media influencer marketing. WHY SOCIAL MEDIA INFLUENCERS Ever see a celebrity posting about their new favorite soda or showing off their bouncing curls with an Inst…
Original Research
Hollywood Branded · Original study ↗

Single-campaign data

Methodology documented
IndustryRetail RoleInfluencer Channelsocial
Plain Text
Old Navy holiday Vine influencer campaign: 6,600 new vine followers. Source: Hollywood Branded (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/old-navy-vine-campaign-new-followers
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<blockquote cite="https://lighthousedata.io/data/old-navy-vine-campaign-new-followers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6,600</strong> -- new vine followers for Old Navy holiday Vine influencer campaign<br><small>Source: Hollywood Branded (2016) · <a href="https://lighthousedata.io/data/old-navy-vine-campaign-new-followers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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