65% -- mobile technology budget share for Old Navy 'Tweet for Your Feet' campaign (2026)

Name: Mobile Technology Budget Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · Mobile Marketing Association (MMA)

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Attribution: Mobile Marketing Association (MMA) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

65%

Unit

Percentage

Data Vintage

2026

Entity

Old Navy 'Tweet for Your Feet' campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association (MMA) Primary Tier A

http://www.mmaglobal.com/case-study-hub/case_studies/view/31750 ↗

Confidence: 74/100 Vintage: 2026 Channel: Common Crawl

Source Article

MMA Case Study Hub

Original Research

Mobile Marketing Association (MMA) · Original study ↗

Methodology

Mobile technology and development for the Twitter vending machines accounted for 65% of campaign budget; the remainder went to location scouting and brand ambassadors. Campaign year not stated in article; collection year used.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Old Navy 'Tweet for Your Feet' campaign: 65% mobile technology budget share. Source: Mobile Marketing Association (MMA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/old-navy-tweet-for-your-feet-mobile-budget-share

HTML Embed

<blockquote cite="https://lighthousedata.io/data/old-navy-tweet-for-your-feet-mobile-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- mobile technology budget share for Old Navy 'Tweet for Your Feet' campaign<br><small>Source: Mobile Marketing Association (MMA) (2026) · <a href="https://lighthousedata.io/data/old-navy-tweet-for-your-feet-mobile-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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