B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- share ranking offers and promotions as top loyalty factor for Global marketers and sellers (2025)
62% of surveyed global marketers and sellers consider excellent offers and promotions to be the most important factor in building brand loyalty.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sparta Loyalty
Primary
Tier A
https://spartaloyalty.com/pl/artykuly/trendy-w-lojalnosci-na-2025-rok-spersonalizowane-doswiadczenia… ↗
Source Article
Trendy w lojalności na 2025 rok: Spersonalizowane doświadczenia i analiza danych oparta na sztucznej inteligencji. Wnioski ze Sparta Loyalty Report
74% ankietowanych marketerów i sprzedawców nie ma wątpliwości – programy lojalnościowe budują pozytywny wizerunek marki. Jak przyciągnąć do nich klientów? Skuteczne są przede wszystkim dobre oferty i promocje, jednak kluczem jest zapewnienie konsumentowi wyjątkowego doświadczenia zakupowego, które b…
Original Research
Sparta Loyalty
· Original study ↗
Methodology
Sparta Loyalty Report 2025 global survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global marketers and sellers: 62% share ranking offers and promotions as top loyalty factor. Source: Sparta Loyalty (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/offers-promotions-loyalty-driver-2025
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<blockquote cite="https://lighthousedata.io/data/offers-promotions-loyalty-driver-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share ranking offers and promotions as top loyalty factor for Global marketers and sellers<br><small>Source: Sparta Loyalty (2025) · <a href="https://lighthousedata.io/data/offers-promotions-loyalty-driver-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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