B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- online revenue growth rate for Oddfellows hotel (2016)
Oddfellows hotel's online revenue overall increased by over 50% in the year following the website launch.
- Source states online revenue is up 'over 50%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aró
Primary
Tier B
https://www.aro.ie/case-studies/oddfellows ↗
Source Article
The Award
Original Research
Aró
· Original study ↗
Methodology
Vendor case study, single hotel
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Oddfellows hotel: 50% online revenue growth rate. Source: Aró (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oddfellows-online-revenue-up-50
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<blockquote cite="https://lighthousedata.io/data/oddfellows-online-revenue-up-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- online revenue growth rate for Oddfellows hotel<br><small>Source: Aró (2016) · <a href="https://lighthousedata.io/data/oddfellows-online-revenue-up-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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