B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76.56%
76.56% -- ecommerce checkout churn rate for eCommerce users on mobile devices (2023)
According to a 2023 Oberlo survey, the churn rate during eCommerce mobile payments on mobile devices is 76.56%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
76.56%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oberlo
Primary
Tier C
https://blog.cleeng.com/optimize-mobile-checkout-experience ↗
Source Article
No Optimized Mobile Checkout Experience, No Growth
Besides captivating your viewers with high-value content, the key to growing your OTT company is removing friction through the different customer journey stages.
And unless users feel a sense of familiarity, reassurance, and security, they’ll likely drop out of your funnel and negatively impact your…
Original Research
Oberlo
· Original study ↗
Methodology
Oberlo survey on eCommerce mobile payment churn, as cited by Cleeng blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce users on mobile devices: 76.56% ecommerce checkout churn rate. Source: Oberlo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oberlo-2023-mobile-checkout-churn-rate
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<blockquote cite="https://lighthousedata.io/data/oberlo-2023-mobile-checkout-churn-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.56%</strong> -- ecommerce checkout churn rate for eCommerce users on mobile devices<br><small>Source: Oberlo (2023) · <a href="https://lighthousedata.io/data/oberlo-2023-mobile-checkout-churn-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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